The voices of your home15 de May de 2019
In 2019 alone, the number of smart-home devices is expected to grow 26.9% – and is estimated to reach as many as 1,6 billion in 2023. However, it is no use to have thousands of devices if they do not talk to each other when it comes to control your home. The question is: which will the winning interface be? The answer for this question is crucial for brands to understand how to position themselves in this market (spoiler alert: conversational is the way).
Google will probably follow the interface diversification road: Video, touch, and voice. The company announced, last week, that all of its devices for smart-homes will be under the Nest division. The move is considered polemic, once the company will also drop the possibility that other developers work along with Nest devices. That is, the user will have to buy several other devices of the same brand to have their home connected.
On the tip of the tongueDespite Android owner’s turn, the major technology companies bet on voice – and its connection with other developers – to transform smart-speaker into the great control center of a connected home. Both Microsoft and Amazon have explored virtual voice assistants as the home connection hub. For brands, the audio option can be explored in a very diversified manner – from content in the format to interactive ads.