Back to Basics9 de May de 2019
BAn iced green tea brand will launch a mobile subscription service to sell its beverages. The technology chosen? The disruptive SMS. Yes, the British Matcha Works uses text messages to remind which were the last orders by the user, as well as to offer a monthly subscription of the Matcha delivery service. The choice of text messages provides fluidity and increases the brand’s relationship power, and according to the president, it is a way to reach more people than through an application. Sometimes, the greatest innovation is through what is classic.